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Unique Marketing Strategies
As an online marketer I have learned a variety of techniques for attracting traffic. However, sometimes I stumble upon marketing strategies that are truly unique. I urge you to read on.
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Run on Autopilot
Hi fellow entrepreneurs, my name is Michael LaNoue. If you're anything like I was, you try countless ways to make money on the internet everyday, only to be disappointed at the end of every endeavor. Think about it... how many times a day are you OVERRUN with some hyped up "get-rich-quick" scheme on the Internet?
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Oops! I Registered a Domain In Error - Can I Get a Refund?
Typing mistakes happen to all of us. The typo is with me every day. Even now as I'm typing - oops - typing this. But when it comes to registering a domain name it's important to carefully double check before hitting the "Go" button, because most registrars' conditions make it clear they will NOT refund domains registered in error. But I've found that that's just not true. ICANN accredited domain name registrars DO have a few days after registration (usually 3 days), during which they can reverse the transaction. They can't change the domain that was registered, but they CAN simply have it deleted altogether and refund your credit card the amount you paid. So why don't they do it? Well, let's face it, some registrars understandably feel that dealing with claims for domain registration refunds caused by typing errors is a waste of their human resources because the claims can't usually be automated. Also, many registrars aren't properly organized to cope with these mistaken domain registration requests because they obviously need quick attention and their staff may not be trained to handle these requests efficiently. Plus some feel that if they openly state they are willing to provide refunds, it will be an open invitation to carelessness as domain name customers will know they can get a refund anyway. So most registrars take the easy way out and publish conditions effectively saying "no refunds for domain registrations!". But in practice it works out differently because of one fact...Registrars don't want to be faced with expensive chargebacks. What's a chargeback? Well, it's a fee, usually $40 to $50, charged by the credit card company against the merchant (the registrar), when a sale is not paid by the client. For example, say the domain name costs $12 and if the customer refuses to pay, not only the registrar doesn't get that money, he additionally gets charged $40 to $50 by the credit card company. Ouch! And as the registrar passes on the charge to the affiliate partner, i.e. the domain registration service, obviously a chargeback is something to be avoided at all costs. So am I suggesting you threaten your domain registrar with a chargeback if you make a spelling mistake registering your next dom ain name? Definitely not! If you do, your registrar will likely black-list your credit card and you'll need to look for another registrar or get another credit card. So what is the best way? First of all you need to act quickly. Email your registrar IMMEDIATELY you have registered a domain name in error, but anyway not later than 24 hours after registration. Tell him the exact name of the domain you registered and inform him politely that you made an error and request the transaction be canceled and you will then register the correct domain name. You'll usually get a prompt response but if you don't, you should call your registrar 24 hours later to resolve the issue. Not all registrars will respond positively but most will. And if you want to be sure you are dealing with registrars who do respond positively, here is the name of a company who WILL give refunds if you made a genuine mistake registering your domain name. How do I know? Well, I own this site and I'm your first line of support. I'll make sure you get a refund provided you've followed the guidelines in this article.
Choosing An Online Business Is A Tricky Business
Experienced online marketers have come to realize that a "Too Good To Be True" idea is usually truly too good to be true. Yet the confusion comes from the fact that any business idea on the internet, whether it is solid or not, is presented with hyped language and giving extraordinary promises. So how can we actually differentiate between a solid online business idea and one that is based on empty promises? Then when we actually realize what is a solid idea and what is not, how do we know that this idea is something we can work with? Meaning, would I find myself and enjoy being part of this business idea? When we answer this question you will find that the first question was answered as well. The human mind is a master at categorization. When we find that there is something that does not belong to any category that we know of, we become puzzled and don't know how to understand it. Therefore, the mind either opens a new category or relates this new issue/entity/thing to the closest possible category it is aware of. What we will attempt at here, is to try to categorize the online business ideas to enable the mind to understand what is being presented; accordingly, this will ease the decision making process to choose the best online business idea with which we find ourselves at ease. There are three major online business types that we can think of. We will list each one and explain it. 1- To market your own product/service: This means that you either have a certain product or service that you want to market or that you have reseller rights to a product or service. To be able venture into this type of business you must have acquired a very good experience in online marketing. It is not advisable at all to venture into this type of online business without having solid understanding of the internet and how it works. With this method you are totally on your own. 2- To market other people's products and services: This is called affiliate marketing. With this method you will get a percentage of the retail price of each unit you sell for the business you are affiliated with. This can only be made easy if the business you are affiliated with is able to provide a comprehensive and detailed online marketing training. You will also need to make sure that you have excellent support system that will help you whenever you are stuck. There aren't many out there w ith these features, but if you look hard you will be able to find them. Still if you are comfortable with your online marketing skills you might not need to worry too much about such issues. 3- Creating advertising sites: The most common of those is what is called adsense sites. With this option you will have to be comfortable with creating websites and managing keywords. The best way to do that is to be able to choose your market by keyword niche and create a dynamic website which is full of information that is important to your target market. Allow others to advertise on your site and charge for it and register with Google adsense who in turn will post related ads on your website and each time the ad is clicked Google pays you. You are mostly safe if the online business you are considering falls under any of the above categories. The only time you will have to think is when a business is asking you to become an affiliate in exchange for a considerable one time or monthly fee to allow you to market its products and services. This does not mean in anyway to run away from such businesses. On the contrary, all what I am saying if the amount that is being asked is considerable, you really need to be careful. In any case my advice to you is to find and join a forum in which there are experienced online marketers. Whenever you find such a business that you are interested in, post a question in the forum and you will get reviews about this business that will help you in your decision making.
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вторник, 24 апреля 2007 г.
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